{ "item_title" : "Animation in Mexico, 2006 to 2022", "item_author" : [" David S. Dalton "], "item_description" : "Examines contemporary animation in Mexico--one of the most commercially successful and most understudied genres of the national cinema.Answering a call to view Mexican film through the lens of commercial cinema, Animation in Mexico, 2006 to 2022 is the first book-length study of the country's animated cinema in the twenty-first century. As such, the volume sheds light on one of the country's most strategically important and lucrative genres, subjecting it to sustained intellectual analysis for the first time. Building on earlier film history, David S. Dalton identifies two major periods, during which the focus shifted from success at the national box office to internationalization and streaming. In eight original essays, contributors use an array of theoretical and disciplinary approaches to interrogate how this popular genre interfaces with Mexican politics and society more broadly, from Huevocartoon to Coco and beyond. The book will appeal to students, scholars, and fans of Mexican film by situating animation within broader currents in the field and the industry.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/885/580/9798855801767_b.jpg", "price_data" : { "retail_price" : "125.00", "online_price" : "125.00", "our_price" : "125.00", "club_price" : "125.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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