{ "item_title" : "Applied Marketing Analytics Using Python", "item_author" : [" Gokhan Yildirim", "Raoul V. Kübler "], "item_description" : "It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. K bler is an Associate Professor of Marketing at ESSEC Business School, Paris.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/52/968/417/152968417X_b.jpg", "price_data" : { "retail_price" : "179.00", "online_price" : "179.00", "our_price" : "179.00", "club_price" : "179.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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