{ "item_title" : "Applied Operations Research", "item_author" : [" Jatin Shrivastav", "Yamini Dwivedi", "Lata Sharma "], "item_description" : "This book provides a comprehensive and structured introduction to quantitative techniques and Operations Research, emphasizing their importance in business and managerial decision-making. It explains how mathematical models, analytical methods, and systematic problem-solving approaches can help address complex business situations and improve managerial effectiveness.The book covers important topics such as transportation models, Programme Evaluation and Review Technique (PERT), Critical Path Method (CPM), project scheduling, network analysis, float calculations, and critical path identification. Through theoretical explanations, mathematical formulations, tables, diagrams, and step-by-step numerical examples, it helps readers understand concepts and apply them to practical problems.Designed primarily for students and learners of business and management, this book serves as a useful resource for academic study, examination preparation, and revision. Its clear and organized presentation supports conceptual understanding while strengthening numerical, analytical, and problem-solving skills.Authored by Prof. Jatin Shrivastav, Prof. Yamini Dwivedi, Prof. Lata Sharma, and Prof. Prince Singh Thakur, the book brings together academic expertise and diverse professional perspectives. It highlights the practical relevance of quantitative techniques in planning, resource allocation, scheduling, operational control, and project management, encouraging a logical and data-oriented approach to effective managerial decision-making.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/823/715/9798237157154_b.jpg", "price_data" : { "retail_price" : "13.90", "online_price" : "13.90", "our_price" : "13.90", "club_price" : "13.90", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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