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Applying Social Cognition to Consumer-Focused Strategy
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Overview
This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.
This item is Non-Returnable
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Details
- ISBN-13: 9780805855203
- ISBN-10: 0805855203
- Publisher: Psychology Press
- Publish Date: July 2005
- Dimensions: 9.24 x 6.28 x 1.1 inches
- Shipping Weight: 1.53 pounds
- Page Count: 414
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