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Applying Social Cognition to Consumer-Focused Strategy|Frank R. Kardes

Applying Social Cognition to Consumer-Focused Strategy

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Overview

This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.

This item is Non-Returnable

Details

  • ISBN-13: 9780805855203
  • ISBN-10: 0805855203
  • Publisher: Psychology Press
  • Publish Date: July 2005
  • Dimensions: 9.24 x 6.28 x 1.1 inches
  • Shipping Weight: 1.53 pounds
  • Page Count: 414

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