{ "item_title" : "The Art of Influence", "item_author" : [" Oluchi Ike "], "item_description" : "In today's interconnected world, influence is more powerful than ever. Celebrities, brands, and politicians shape how we think, what we buy, and even how we vote. But how does influence work? What psychological tactics, media strategies, and digital tools drive public perception?This book explores the mechanics of influence-from the rise of celebrity culture and brand storytelling to political persuasion and media manipulation. By examining real-world examples, you'll gain insights into how influence is cultivated, maintained, and sometimes weaponized. Whether you're a marketer, aspiring influencer, or simply a curious observer, this book will help you understand and navigate the world of influence more effectively.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/831/535/9798315357223_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details