{ "item_title" : "The Art of Rhetoric", "item_author" : [" Aristotle", "Hugh Lawson-Tancred", "Hugh Lawson-Tancred "], "item_description" : "Hugely influential upon Western culture, this fascinating consideration of the force of persuasion is a compelling guide to the principles behind oratorical skill. With the emergence of democracy in the city-state of Athens in the years around 460 BC, public speaking became an essential skill for politicians in the Assemblies and Councils--and even for ordinary citizens in the courts of law. In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters' tricks, The Art of Rhetoric held a far deeper purpose. Here Aristotle establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Penguin Classics is the leading publisher of classic literature in the English-speaking world, representing a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/14/044/510/0140445102_b.jpg", "price_data" : { "retail_price" : "17.00", "online_price" : "17.00", "our_price" : "17.00", "club_price" : "17.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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