{ "item_title" : "Art 2 Start", "item_author" : [" Sandeep Mehndiratta "], "item_description" : "For Challengers who wish to generate Ideas that sell & take them to the finishing line. They start with seeking an answer to:a. I want to start, but what, how, and where to start?b. I already have an idea, how can I build conviction and a business model?c. I am a professional in a job, can an entrepreneurial mindset help me?d. I am in the middle of my career, can I start something now?Entrepreneur, the word itself is so inspiring and captivating that we fall in love for being one. You are driven by a dream to do something transformational. The book reveals the path to get there through start-up Shastra, which has 15 sutras, and the key being:a. Idea generation: Ideas that sellb. Fishing the Nichec. Value propositiond. Designing differentiatione. Business Modelling, and moreEvery chapter moves like a story and ends with actionable takeaways. Even a professional in a job can do wonders if thinks with an entrepreneurial mindset. You can be an Entrepreneur WITHOUT leaving your job.The book includes:a. Start-up Shastra: 15 Sutrasb. 100 trending start-ups in 10 categoriesc. Winning business modelsd. Innovative techniquese. Actionable takeawaysf. Anecdotes & inspiring storiesg. FREE E-book on 7 STEPS STARTUP SYSTEMh. FREE Workshop on OUT OF THE BOX THINKING", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/63/850/838/1638508380_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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