{ "item_title" : "The Articulate Financial Advisor", "item_author" : [" Anthony Solimini "], "item_description" : "It is no longer a myth that articulation of value is a key factor to always bear in mind when it comes to sales. Prospects are naturally drawn to a designation of value and as a result are careful about their decisions to either buy from you or become a repeat client. This is because the level of competition in the marketplace is excessively high and everyone is trying to get the best services to match their desired needs. Sales simply put, is a system where money is exchanged for value. Therefore, the ability for one to recognize this pact will go a long way in separating you from the competition. For a salesperson to render value and remain consistent at it, the mastery of effective communication cannot be overlooked.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/30/405/090/1304050904_b.jpg", "price_data" : { "retail_price" : "12.51", "online_price" : "12.51", "our_price" : "12.51", "club_price" : "12.51", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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