{ "item_title" : "Artificial Intelligence, Responsible Innovationand Sustainable Busines", "item_author" : [" T. MD Inthiyaz Ahammed", "Gundupagi Manjunath "], "item_description" : "This book, Artificial Intelligence, Responsible Innovation and Sustainable Business: Emerging Trends in Digital Transformation, Consumer Behaviour and Global Governance, aims to provide a comprehensive understanding of how modern technologies, particularly AI, are shaping the contemporary business landscape. The book integrates interdisciplinary perspectives from innovation governance, digital transformation, sustainability studies, and consumer behaviour to offer readers a holistic view of the evolving digital economy.This textbook is primarily designed for MBA students, management scholars, researchers, and professionals who seek to understand the role of artificial intelligence in modern business systems. The book also examines important contemporary themes such as digital marketing innovations, virtual reality in tourism, circular economy models, and national policy initiatives like Make in India that contribute to sustainable industrial development.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/6/20/992/849/6209928498_b.jpg", "price_data" : { "retail_price" : "57.00", "online_price" : "57.00", "our_price" : "57.00", "club_price" : "57.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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