{ "item_title" : "Asset Pricing", "item_author" : [" Bing Cheng", "Howell Tong "], "item_description" : "Modern asset pricing models play a central role in finance and economic theory and applications. This book introduces a structural theory to evaluate these asset pricing models and throws light on the existence of Equity Premium Puzzle. Based on the structural theory, some algebraic (valuation-preserving) operations are developed in asset spaces and pricing kernel spaces. This has a very important implication leading to practical guidance in portfolio management and asset allocation in the global financial industry. The book also covers topics, such as the role of over-confidence in asset pricing modeling, relationship of the portfolio insurance with option and consumption-based asset pricing models, etc.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/81/270/455/9812704558_b.jpg", "price_data" : { "retail_price" : "78.00", "online_price" : "78.00", "our_price" : "78.00", "club_price" : "78.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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