{ "item_title" : "Atomic Focus", "item_author" : [" Evan Blake "], "item_description" : "Your attention is not broken. It is being taken, 150 times a day, by systems engineered specifically to take it. Gloria Mark, a researcher at UC Irvine who has spent two decades observing how people actually work, found that the average sustained screen focus has collapsed from two and a half minutes in 2004 to forty-seven seconds in 2020. Not because people became less capable. Because the environment changed in a way that trained the brain toward fragmentation. The same neuroplasticity that makes the brain trainable for deep focus has been working, silently, in the opposite direction. Atomic Focus is the counter-program. Not a manifesto about what technology is doing to society. Not advice to go offline or simplify your life. A practical protocol for building sustained concentration that works inside the digital world you actually live in, using your actual phone, in your actual office, under real working conditions. The Focus Architecture is a four-phase system grounded in two decades of attention research and applied directly to the knowledge worker's day: Inside this book:Why willpower fails at the distraction problem, and what actually works instead: not discipline, but designHow to identify your personal distraction profile, the specific internal triggers that drive most of your self-interruptionsA five-step Entry Protocol that closes the most dangerous moment in any focus session: the moment you sit downThe 90-Minute Block: a session structure aligned with your biology that produces more high-value output in 90 minutes than most people generate in a full fragmented workdayHow to redesign your phone, environment, and schedule to protect focus without abandoning any tool modern work requiresA recovery protocol that actually restores directed attention, and the specific reason scrolling your phone does notWhat to do when the system breaks down, and why the response to breakdown determines whether the practice becomes durableThis book is for knowledge workers who have tried the hacks, the app blockers, and the morning routines, and found them insufficient against a system built to be precisely difficult to resist. It assumes you will continue using a smartphone, email, Slack, and every other tool your work depends on. It does not ask you to simplify your life. It asks you to design it more deliberately. The brain that can focus reliably, in the world as it actually exists, is not a rarer kind of brain. It is a trained one.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/819/675/9798196753145_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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