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Audio-Visual Communication in the Multiscreen Era|Zhou Yong

Audio-Visual Communication in the Multiscreen Era

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Overview

The book presents a theoretical and methodological framework that addresses the limitations of traditional, small-sample TV viewership surveys in today's evolving media landscape. It proposes a comprehensive system that reflects the communication effects of audio-visual information in the multiscreen era.

This item is Non-Returnable

Details

  • ISBN-13: 9781032815947
  • ISBN-10: 1032815949
  • Publisher: Routledge
  • Publish Date: January 2026
  • Dimensions: 9.21 x 6.14 x 0.63 inches
  • Shipping Weight: 1.15 pounds
  • Page Count: 226

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