{ "item_title" : "Authentic PR", "item_author" : [" Michael Levine", "Alex Boyles "], "item_description" : "In Authentic PR: How Transparency Can Transform Your Business, legendary publicist Michael Levine--author of the bestselling Guerrilla PR--shows why honesty, candor, and vulnerability are now the most powerful tools in the communications arsenal.In an era when consumers can spot spin a mile away, authenticity isn't just a buzzword--it's a survival strategy.From Fortune 500 companies to mom-and-pop shops, Levine illustrates how transparency builds trust, credibility, and long-term loyalty. Drawing on decades of experience and fresh case studies, he offers actionable techniques for business leaders, entrepreneurs, and professionals who want to elevate their brands without massive budgets.Whether you're looking to harness social media, earn meaningful press coverage, or connect with your customers in ways that matter, Authentic PR provides a blueprint for creating reputational advantage in a cynical age. This is public relations for today--fast, nimble, and, above all, authentic.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/822/899/9798228996038_b.jpg", "price_data" : { "retail_price" : "39.95", "online_price" : "39.95", "our_price" : "39.95", "club_price" : "39.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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