{ "item_title" : "The Automobile and American Life", "item_author" : [" John Heitmann "], "item_description" : " This is the story of how the automobile changed the essence of life in America. Both a general history of the automobile and a broad-ranging analysis of its cultural effects, the text addresses such topics as cars' inception as a mechanical curiosity and later a plaything for the well-to-do; Henry Ford and the rise of the machine age; competition and the evolving consumer in the 1920s; the development of roads and the accompanying road culture; religion, gender, courtship and sex; effects of the Great Depression and World War II; the 1950s golden age of automobiles and the emergence of youth culture; and how American car culture has been represented in film, song, poetry and literature. Instructors considering this book for use in a course may request an examination copy here.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/78/644/013/0786440139_b.jpg", "price_data" : { "retail_price" : "35.00", "online_price" : "35.00", "our_price" : "35.00", "club_price" : "35.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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