{ "item_title" : "The Autonomous Ad Stack", "item_author" : [" Robert Geissler "], "item_description" : "The machine is buying your ads. Do you know what it's optimizing for?The Autonomous Ad Stack is the definitive guide to AI-driven advertising - from real-time bidding and dynamic creative optimization to behavioral targeting, attribution, brand safety, and the post-cookie targeting stack. Robert F. Geissler traces how AI has automated every layer of the modern advertising ecosystem, identifies precisely where autonomous optimization creates value and where it creates risk, and builds the framework for the integrated human-machine advertising strategy that outperforms either approach alone.The AI doesn't know your brand. It doesn't know your competitors, your customers' real purchase barriers, or whether the metric it's chasing is the one that actually moves your business. What it does know - with a precision no human media buyer can match - is which impression to bid on, which creative combination to serve, and how to pace your budget across ten thousand auction decisions per second. The question isn't whether to let the machine run. It's whether you're directing it toward anything worth running toward.For advertising practitioners, marketing leaders, and anyone who needs to understand what the autonomous ad stack is actually doing - and how to ensure it's working on the right thing.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/818/545/9798185457894_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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