{ "item_title" : "The B2B Marketing Reality Check", "item_author" : [" Joe Morrison "], "item_description" : "Most growth-stage tech companies invest in marketing and don't see proportional results. The problem is rarely execution - it's almost always a gap somewhere in the system. Between the customer you're targeting and the one you should be targeting. Between the value you deliver and the value your messaging communicates. Between the activity you measure and the outcomes that actually matter.The B2B Marketing Reality Check is a diagnostic framework for finding and fixing those disconnections - without following a rigid methodology or hiring a bigger team. Sixteen chapters, seven Parts, and a set of Monday Morning actions in every chapter that tell you exactly what to do this week.Written for CEOs, founders, and marketing leaders at growth-stage tech companies - typically $5M to $50M in revenue - who are investing in marketing and not seeing proportional results. Not for the enterprise with a 50-person marketing team. For the company with real constraints, real pressure to grow, and a genuine need to make every marketing dollar count.What you'll find inside: a customer journey diagnostic that reveals where your buyers actually go (and why your channels miss them), a framework for building an ICP from data instead of assumptions, the could a competitor say this? test for your value proposition, a three-tier budget defense for your CFO, an AI readiness assessment before you invest further, and a sales-marketing handoff repair kit. Each chapter ends with five Monday Morning actions and a set of warning signs that tell you whether that chapter's problem is yours to solve.A note on scope: this book is for companies that already have paying customers and a marketing budget that isn't producing proportional results. It won't help you choose what to build, find your first customer, or raise funding.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/825/488/9798254881483_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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