{ "item_title" : "Balanced Scorecard - The European Approach", "item_author" : [" Walter Schmidt", "Herwig R. Friedag "], "item_description" : "Balanced Scorecard - the European way. The management-instrument Balanced Scorecard is used all over the world, but mostly oriented preferably only on financial success - not just balancedIn Europe companies prefer a more sustainable way: integrating all relevant stakeholders into the strategic process, realising that there are different interests and nevertheless trying to find a strategic solution accepted and supported by everybody. We are going to show the significant potential of this method: goal-oriented actions of various individuals can be effectively directed towards a common goal Friedag & Schmidt tell a story about a German non-profit-organisation and showing step by step the way to achieve a common and sustainable future. You will be able to understand what a balanced scorecard is, its advantages, and how a strategy is developed and implemented - be it in a business company or in any other organisation.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/53/042/760/1530427606_b.jpg", "price_data" : { "retail_price" : "5.50", "online_price" : "5.50", "our_price" : "5.50", "club_price" : "5.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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