{ "item_title" : "Banner Advertising", "item_author" : [" B. Vincent "], "item_description" : "Banner advertising has come a long way since its humble beginnings centuries ago. Yes, that's right... centuries;)Flip through any old newspaper or publication from the American colonial era and you'll find rectangular banner ads pitching everything from beer to stockings, complete with a main image, carefully chosen brand colors, a motto or unique selling proposition, and even a call-to-action", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/64/830/354/1648303544_b.jpg", "price_data" : { "retail_price" : "11.99", "online_price" : "11.99", "our_price" : "11.99", "club_price" : "11.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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