{ "item_title" : "Base of the Pyramid Markets in Latin America", "item_author" : [" Ximena Rueda Fajardo", "Marlen Gabriele Arnold", "Judy N. Muthuri "], "item_description" : "This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/03/204/387/1032043873_b.jpg", "price_data" : { "retail_price" : "62.99", "online_price" : "62.99", "our_price" : "62.99", "club_price" : "62.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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