{ "item_title" : "The Basic Business Library", "item_author" : [" Eric Forte", "Michael R. Oppenheim "], "item_description" : "Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic.Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing. This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/59/884/611/1598846116_b.jpg", "price_data" : { "retail_price" : "75.00", "online_price" : "75.00", "our_price" : "75.00", "club_price" : "75.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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