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Basic Marketing Research|Naresh Malhotra

Basic Marketing Research

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Overview

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

This item is Non-Returnable

Details

  • ISBN-13: 9780132544481
  • ISBN-10: 0132544482
  • Publisher: Pearson
  • Publish Date: July 2011
  • Dimensions: 10.9 x 8.6 x 1.1 inches
  • Shipping Weight: 3.3 pounds
  • Page Count: 672

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