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"item_title" : "Basic Marketing Research",
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"item_description" : "Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. ",
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Basic Marketing Research
Overview
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
This item is Non-Returnable
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Details
- ISBN-13: 9780132544481
- ISBN-10: 0132544482
- Publisher: Pearson
- Publish Date: July 2011
- Dimensions: 10.9 x 8.6 x 1.1 inches
- Shipping Weight: 3.3 pounds
- Page Count: 672
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