{ "item_title" : "The Basic Principles of Financial Reporting", "item_author" : [" Alan Somerville "], "item_description" : "Intended as an introduction to what might seem a nightmare of numbers and calculations to the new student, The Basic Principles is intended as a starter point for those approaching the subject for the first time. In just ten (10!) shortish chapters, readers are taken through the basic framework of accounting and finance, from a business leader's perspective. This is NOT a major text book on accounting - rather, it is a way for students who might seem a little daunted, to take a look at how financial statements are structured, why they are structured that way, and how we might start to understand them and use them. Review questions at the end of every chapter, along with self-test multiple-choice questions, should help readers gauge where to go to next, when they are looking at the hundred's of specialist accounting and finance text-books out there...", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/833/840/9798338403518_b.jpg", "price_data" : { "retail_price" : "53.52", "online_price" : "53.52", "our_price" : "53.52", "club_price" : "53.52", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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