menu
{ "item_title" : "Basics Advertising 02", "item_author" : [" Nik Mahon "], "item_description" : "Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/2/94/041/121/2940411212_b.jpg", "price_data" : { "retail_price" : "39.95", "online_price" : "39.95", "our_price" : "39.95", "club_price" : "39.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Basics Advertising 02|Nik Mahon

Basics Advertising 02 : Art Direction

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

This item is Non-Returnable

Details

  • ISBN-13: 9782940411214
  • ISBN-10: 2940411212
  • Publisher: Continnuum-3PL
  • Publish Date: July 2010
  • Dimensions: 9.12 x 6.5 x 0.65 inches
  • Shipping Weight: 1.21 pounds
  • Page Count: 184

Related Categories

You May Also Like...

    1

BAM Customer Reviews