{ "item_title" : "The Basics of Research", "item_author" : [" Dr R Sumathi "], "item_description" : "Research is an essential component of higher education and professional development. However, for beginners, research appears complex and overwhelming due to unfamiliar terminology, methodological procedures, and academic writing conventions. Students often struggle to understand how to identify a research problem, frame objectives, select appropriate methods, and present findings systematically.This book, The Basics of Research: A Guide for Beginners, is proposed as a simple, structured, and accessible introduction to research methodology. It is designed to help novice researchers develop a clear understanding of fundamental research concepts and apply them confidently in academic and professional contexts.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/890/342/9798903420308_b.jpg", "price_data" : { "retail_price" : "16.00", "online_price" : "16.00", "our_price" : "16.00", "club_price" : "16.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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