{ "item_title" : "Battle of the Narrative", "item_author" : [" Mark C. Neate "], "item_description" : "On March 20, 2003, a United States led coalition invaded Iraq. The character of this conflict can be defined by the West's ability to conduct precision strikes, to manoeuvre and to overwhelm the enemy's command system. Emerging U.K. and U.S. military doctrine posits that conflicts of the future are likely to be defined equally, if not more, by the centrality of influence. Adversaries have recognised the strategic benefits of influencing perceptions and will continue to exploit information and communications technology advances to this end. In a competition of contesting narratives, information will flash around the world in near real time, challenging the abilities of governments and established news networks to react in a timely fashion. Near global transparency increases the risk of inconsequential military incidents being turned into strategic events with adverse connotations. To win the battle of the narratives, the U.K.'s security apparatus must be able to wield influence at all levels, across multiple media, within joint, multinational and interagency environments at a much higher tempo than present.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/24/982/817/1249828171_b.jpg", "price_data" : { "retail_price" : "15.95", "online_price" : "15.95", "our_price" : "15.95", "club_price" : "15.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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