{ "item_title" : "Be Ferocious", "item_author" : [" Don P. Baker "], "item_description" : "Success isn't given. It's hunted.In a marketplace that rewards the relentless and forgets the timid, talent alone is not enough. Be Ferocious is a no-excuses playbook for executives, managers, entrepreneurs, and sales professionals who are ready to stop waiting and start winning.Don P. Baker combines a fearless mindset with proven business tools to show you how to turn setbacks into fuel, take massive and focused action, and build the habits and accountability that produce results quarter after quarter. Drawing on lessons from Apollo 13, Toyota, Netflix, Spanx, Airbnb, and more, this book gives you a practical road map from ambition to achievement.Inside, you'll learn how to: Reframe impossible problems and become relentlessly resourcefulUse failure as feedback and reinvent yourself after setbacksStart before you're ready and build unstoppable momentumMaster habit stacking, Kaizen, and the 80/20 rule to multiply your productivitySet SMART goals and build accountability that sticksRun a SWOT analysis and craft a value proposition that beats the competitionEnter a niche, penetrate your market, and promote your business without an advertising budgetComplete with a 30-day action plan, a glossary of key terms, and curated government resources for every stage of growth, Be Ferocious is your blueprint to rise above mediocrity and lead with ferocity.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/816/252/9798162520443_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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