{ "item_title" : "Be a Person", "item_author" : [" Ken Morris", "Robbie Johnson", "Mike Ellsworth "], "item_description" : "Be a Person - non-profit executive edition Social media books are a dime a dozen, but this book presents everything a non-profit executive needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media. This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers. Topics in the executive version include why social media is relevant to non-profits, how to create social media strategies, the 10 commandments of social media, and how to engage with social media. Written in an easy, informal, non-technical style, the book presents everything executives need to understand how to build a social presence online - Fast ", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/46/103/743/1461037433_b.jpg", "price_data" : { "retail_price" : "10.00", "online_price" : "10.00", "our_price" : "10.00", "club_price" : "10.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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