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A Beginner's Guide to Experiments in Consumer Research|Jeanette Carlsson Hauff

A Beginner's Guide to Experiments in Consumer Research

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Overview

This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.

This item is Non-Returnable

Details

  • ISBN-13: 9781041171850
  • ISBN-10: 1041171854
  • Publisher: Routledge
  • Publish Date: July 2026
  • Dimensions: 9.21 x 6.14 x 0.25 inches
  • Shipping Weight: 0.68 pounds
  • Page Count: 84

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