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A Beginner's Guide to Experiments in Consumer Research
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Overview
This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.
This item is Non-Returnable
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Details
- ISBN-13: 9781041171850
- ISBN-10: 1041171854
- Publisher: Routledge
- Publish Date: July 2026
- Dimensions: 9.21 x 6.14 x 0.25 inches
- Shipping Weight: 0.68 pounds
- Page Count: 84
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