{ "item_title" : "Beginning PHP 5.3", "item_author" : [" Matt Doyle "], "item_description" : "This book is intended for anyone starting out with PHP programming. If you've previously worked in another programming language such as Java, C#, or Perl, you'll probably pick up the concepts in the earlier chapters quickly; however, the book assumes no prior experience of programming or of building Web applications. That said, because PHP is primarily a Web technology, it will help if you have at least some knowledge of other Web technologies, particularly HTML and CSS. Many Web applications make use of a database to store data, and this book contains three chapters on working with MySQL databases. Once again, if you're already familiar with databases in general -- and MySQL in particular -- you'll be able to fly through these chapters. However, even if you've never touched a database before in your life, you should still be able to pick up a working knowledge by reading through these chapters.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/47/041/396/0470413964_b.jpg", "price_data" : { "retail_price" : "39.99", "online_price" : "39.99", "our_price" : "39.99", "club_price" : "39.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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