{ "item_title" : "Beyond Borders", "item_author" : [" Sunil Kakkar", "Pratibha Gupta "], "item_description" : "In an increasingly interconnected world, tourism has evolved into a powerful force shaping economies, cultures, environments, and global relationships. Beyond Borders: A Comprehensive Guide on World Tourism offers a rigorous, insightful, and practical exploration of this dynamic sector, addressing both its opportunities and challenges in the twenty-first century.This book presents a holistic understanding of tourism by integrating theoretical foundations with contemporary industry practices, policy perspectives, and real-world case studies. It examines key dimensions of tourism planning, destination development, marketing strategies, sustainability, governance, digital transformation, and emerging global trends, providing readers with a well-rounded and future-oriented framework. With special emphasis on sustainable and responsible tourism, community participation, rural and heritage development, and inclusive growth, the book highlights how tourism can serve as a catalyst for socio-economic progress-particularly in developing economies.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/6/20/970/473/6209704735_b.jpg", "price_data" : { "retail_price" : "101.00", "online_price" : "101.00", "our_price" : "101.00", "club_price" : "101.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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