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Beyond Mobile|M. Lindgren

Beyond Mobile : People, Communications and Marketing in a Mobilized World

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Overview

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

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Details

  • ISBN-13: 9780333985083
  • ISBN-10: 0333985087
  • Publisher: Palgrave MacMillan
  • Publish Date: March 2002
  • Dimensions: 9 x 6.84 x 0.85 inches
  • Shipping Weight: 1.24 pounds
  • Page Count: 262

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