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Beyond Spin|Drew Banks

Beyond Spin : The Power of Strategic Corporate Journalism

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Overview

When Silicon Graphics (SGI) simultaneously announced its first quarterly loss in earnings and the departure of its visionary founder and CEO, the high-flying computer company faced a major crisis. But SGI managed to weather the storm, retain its top talent, and maintain its morale. How did they do it? "Beyond Spin" describes the corporate communications system, strategy, and philosophy that saw the company through this difficult period.

Details

  • ISBN-13: 9780787945503
  • ISBN-10: 0787945501
  • Publisher: John Wiley & Sons
  • Publish Date: October 1999
  • Dimensions: 9.33 x 6.38 x 0.9 inches
  • Shipping Weight: 1.07 pounds
  • Page Count: 288

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