{ "item_title" : "Beyond the Startup", "item_author" : [" Ralf Specht", "Liam Gerrard "], "item_description" : "The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award-winning global marketing communications company with well over a thousand employees in eighteen countries in a few short years. In the high interest topic of start-ups focused on the beginning stages of entrepreneurship, Beyond the Startup fills a void in the entrepreneurial discussion on how to scale a second stage start up laying out, in practical terms, the tools and practices that made Spark44 a global powerhouse.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/820/093/9798200936250_b.jpg", "price_data" : { "retail_price" : "35.99", "online_price" : "35.99", "our_price" : "35.99", "club_price" : "35.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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