{ "item_title" : "Bias Testing for Market Research", "item_author" : [" Mandy Sha", "Farren Roper", "Emily Geisen "], "item_description" : "Written by leading experts in market research and Diversity, Equity & Inclusion (DEI), BIAS TESTING FOR MARKET RESEARCH presents a practical framework facilitated by easy-to-implement tools and real-life examples. You will be motivated to:Mitigate bias in survey questions using appropriate bias testing techniquesIntegrate bias testing in conjunction with technology useEnable an inclusive research design to maximize equity in accessThis book is the essential guide to mitigate implicit and unconscious bias in the research design process with 5 chapters:Chapter 1: Implicit and unconscious bias in research designChapter 2: Bias testing fundamentalsChapter 3: Bias testing methodsChapter 4: Practical considerationsChapter 5: What if questions and solutions", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/839/834/9798398341843_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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