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Big in Asia|M. Backman

Big in Asia : 25 Strategies for Business Success

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Overview

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

This item is Non-Returnable

Details

  • ISBN-13: 9780230000278
  • ISBN-10: 0230000274
  • Publisher: Palgrave MacMillan
  • Publish Date: October 2002
  • Dimensions: 9.23 x 6.39 x 0.97 inches
  • Shipping Weight: 1.48 pounds
  • Page Count: 339

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