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Big Data Analytics : Applications in Business and Marketing
by Kiran Chaudhary and Mansaf Alam
Other Available Formats
Overview
The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.
This item is Non-Returnable
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Details
- ISBN-13: 9781032007885
- ISBN-10: 1032007885
- Publisher: Auerbach Publications
- Publish Date: December 2021
- Dimensions: 9.21 x 6.14 x 0.69 inches
- Shipping Weight: 1.24 pounds
- Page Count: 276
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