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{
"item_title" : "Big Data and Business Analytics",
"item_author" : [" Jay Liebowitz "],
"item_description" : "With the increasing barrage of big data, it becomes vital for organizations to make sense of this data in a timely and effective way to improve their decision making and competitive advantage. That's where business analytics come into play. This book explores case studies from industry leaders in big data domains such as cybersecurity, marketing, finance, emergency management, healthcare, and transportation. It offers a concise guide for CEOs and senior managers, as well as for business, management, and technology students interested in this emerging field.",
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Big Data and Business Analytics
Overview
With the increasing barrage of big data, it becomes vital for organizations to make sense of this data in a timely and effective way to improve their decision making and competitive advantage. That's where business analytics come into play. This book explores case studies from industry leaders in big data domains such as cybersecurity, marketing, finance, emergency management, healthcare, and transportation. It offers a concise guide for CEOs and senior managers, as well as for business, management, and technology students interested in this emerging field.
This item is Non-Returnable
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Details
- ISBN-13: 9781466565784
- ISBN-10: 1466565780
- Publisher: Auerbach Publications
- Publish Date: April 2013
- Dimensions: 10.1 x 7.2 x 0.8 inches
- Shipping Weight: 1.41 pounds
- Page Count: 304
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