{ "item_title" : "Big Money Without a Syllabus", "item_author" : [" Dean K. Johnson "], "item_description" : "Big money isn't a mystery, it's mechanics. School trains you to earn a living. It rarely teaches the levers that build real wealth: ownership, distribution, terms, capital, and compounding. So smart people work harder, collect more credentials, and still wonder why the finish line never shows up. Big Money Without a Syllabus replaces motivational noise with an owner's playbook built from primary sources, shareholder letters, filings, transcripts, and repeatable decisions that leave a paper trail. You'll learn how operators create demand before they build, how deal structure beats raw effort, how pricing power is engineered, and how downside discipline keeps you alive long enough for compounding to do its quiet work. If you're done with guru advice and ready for a practical system you can apply at normal scale, start here and run the drills.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/824/672/9798246728833_b.jpg", "price_data" : { "retail_price" : "16.99", "online_price" : "16.99", "our_price" : "16.99", "club_price" : "16.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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