menu
{ "item_title" : "Blue Ocean Strategy", "item_author" : [" W. Chan Kim", "Renée Mauborgne", "Grover Gardner "], "item_description" : "Winning by not competingThis international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody red ocean of a shrinking profit pool, but by creating blue oceans of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/820/056/9798200566570_b.jpg", "price_data" : { "retail_price" : "45.95", "online_price" : "45.95", "our_price" : "45.95", "club_price" : "45.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Blue Ocean Strategy|W. Chan Kim

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

local_shippingShip to Me
On Order. Usually ships in 2-4 weeks
FREE Shipping for Club Members help

Other Available Formats

Audio MP3 CD - Unabridged
45.95
Audio CD - Unabridged
$39.99

show all formats

Overview

Winning by not competing This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy

Details

  • ISBN-13: 9798200566570
  • ISBN-10: 9798200566570
  • Publisher: Ascent Audio
  • Publish Date: November 2007
  • Dimensions: 5.6 x 5.7 x 0.6 inches
  • Shipping Weight: 0.26 pounds

Related Categories

You May Also Like...

    1

BAM Customer Reviews