{ "item_title" : "The Blueprint", "item_author" : [" "], "item_description" : "Hit Men meets Dilla Time in this story of how three legacies in the music industry built a business empire—and how three entrepreneurs reimagined what a record label could become.Today, Roc-A-Fella Records stands as one of the most influential forces in modern music and hip-hop history. Its founders and early collaborators produced not just a label, but a blueprint for how hip-hop could become both a cultural engine and an economic force. With Jay-Z and artists like Kanye West and Rihanna, Roc-A-Fella would come to define a global sound and style. Before sold-out arenas and billion-dollar brands, there were three young men navigating a closed industry with no backing and no clear path ahead. Rebuffed by major labels, Shawn “Jay-Z” Carter, Damon “Dame” Dash, and Kareem “Biggs” Burke built their own system from the ground up and created demand on their own terms. In this sharply reported and propulsive behind-the-scenes account, Sowmya Krishnamurthy traces Roc-A-Fella’s rise from independent insurgent to dominant cultural force. Drawing on extensive interviews, The Blueprint reveals how the label operated at the intersection of music, business, and street-level grit—where timing, control, and narrative are everything.", "item_img_path" : "https://covers2.booksamillion.com/covers2/ebook/41/60/9781668066041_b.jpg", "price_data" : { "retail_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "discount_pct" : "10", "club_savings_amt" : "0", "club_savings_pct" : "0" } }

Overview

Details