{ "item_title" : "Book Clubs and Book Commerce", "item_author" : [" Corinna Norrick-Rühl "], "item_description" : "In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/10/870/881/1108708811_b.jpg", "price_data" : { "retail_price" : "19.00", "online_price" : "19.00", "our_price" : "19.00", "club_price" : "19.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details