{ "item_title" : "Book One - Launch & Fund", "item_author" : [" Villy Abraham", "Jay Abraham "], "item_description" : "Great ideas rarely die because they're bad ideas. They die because their founders chase money before they've earned it.You know the feeling: the late nights sketching the business, the certainty that this one could work. Then come the pitch meeting that goes quiet, the investor who says come back when you have traction, and the savings that shrink while you wait for a yes that never comes.It doesn't have to go that way.Launch & Fund is the first volume in the How to Get the Capital for Your Great Idea, Start-Up or Expansion-And What to Do If You Can't series. It's the roadmap founders wish they'd had before they spent their savings, their credibility or their one meeting with the right investor.Part One: Getting Started shows you how to turn an idea into real momentum without waiting for anyone's permission or money. You'll test your assumptions before they cost you and prove demand with real customers. You'll also learn to use bootstrapping and crowdfunding (reward-based and equity) as deliberate strategies rather than fallbacks.Part Two: Hooking the Investor puts you inside the investor's head. You'll learn what sophisticated investors actually evaluate, how to build a pitch on evidence instead of hype, and how to answer valuation and risk questions with confidence. You'll also see why investors often judge the founder as closely as the business.Then you'll work through 18 realistic pitching case studies. You'll see founders win and lose in the room, and exactly which small differences in preparation, credibility, and communication made an investor lean in or walk away.Without this book, you risk: Spending months polishing a business plan for a product no one has validatedTaking money from the wrong investor and creating problems money can't solveWalking into a pitch unprepared for the questions that actually decide the dealOverlooking funding paths (bootstrapping, crowdfunding, traction-first growth) that could take you further with less riskTaking a no as a verdict on your idea when it was really a verdict on your preparationWith it, you'll understand: Why customer validation can be worth more than any business planHow traction changes the funding conversationWhy the right investor brings far more than moneyWhat investors are really judging: your judgment, credibility, adaptability, and executionFREE BONUS: The Capital Readiness Audit(TM)Find out in about six minutes whether you're really ready to raise. This scored, 40-statement diagnostic was built specifically for this book. It rates you on demand validation, bootstrapping, crowdfunding, and investor-pitch readiness. Then it gives you a Capital Readiness Score and tells you which chapter to open next.Whether you're launching your first startup, testing a new concept, financing an existing venture, or getting ready to face investors, Launch & Fund will help you avoid the costly mistakes that stop founders before they begin.Every pitch you make unprepared costs credibility you can't get back.The goal isn't simply to get the money. It's to build a business that deserves it.Get your copy today and start building the business investors can't ignore.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/819/345/9798193451600_b.jpg", "price_data" : { "retail_price" : "39.99", "online_price" : "39.99", "our_price" : "39.99", "club_price" : "39.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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