{ "item_title" : "The Book on That", "item_author" : [" Bill Senese "], "item_description" : "Proven Strategies. Real Examples. No Fluff.If you work with customers, manage accounts, or own client relationships in a B2B setting, this is the book on that.Written by veteran account manager Bill Senese, this practical guide breaks down what it really takes to succeed in B2B account management today - from writing effective emails to leading customer meetings, handling tough conversations, presenting with confidence, and building trust that lasts.Inside, you'll find:Actionable strategies to grow and retain accountsReal-world examples from the front lines of B2BTemplates and tips for meetings, follow-ups, and renewalsProven methods for building long-term customer partnershipsGuidance on using metrics, storytelling, and creative problem-solvingWhether you're just starting your career or looking to sharpen your edge, this book delivers practical, no-fluff advice to help you become the account manager customers want on their team.Trusted by pros. Built for real life. Easy to apply.The Book on That is your new go-to resource for mastering the art and science of B2B account management.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/899/277/9798992772630_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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