Ask Bookie
{
"item_title" : "Brand Communities for Fast Moving Consumer Goods",
"item_author" : [" Sandra Meister "],
"item_description" : "Theoretical foundation of customer behaviorDevelopment of a behavioral profile for brand-community membersComparison between brand-community members and non-membersRecommendation for brand-community management",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/3/83/494/054/3834940542_b.jpg",
"price_data" : {
"retail_price" : "54.99", "online_price" : "54.99", "our_price" : "54.99", "club_price" : "54.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Brand Communities for Fast Moving Consumer Goods : An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer
Overview
Theoretical foundation of customer behavior
Development of a behavioral profile for brand-community members
Comparison between brand-community members and non-members
Recommendation for brand-community management
This item is Non-Returnable
Customers Also Bought
- 1
Details
- ISBN-13: 9783834940544
- ISBN-10: 3834940542
- Publisher: Gabler Verlag
- Publish Date: April 2012
- Dimensions: 8.27 x 5.83 x 0.67 inches
- Shipping Weight: 0.84 pounds
- Page Count: 292
Related Categories
You May Also Like...
- 1
