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Brand Delusions : Exploding the myths and helping you improve your Brand - professionally and personally
by Bill Leider
Overview
Brand Delusions delivers a unique, entertaining and enlightening exposition of what Brands truly are - well beyond traditional marketing driven definitions. The book masterfully weaves real-life, relevant messages throughout this engaging, fictional story about corporate life and the journey of self discovery taken by a group of quirky, complex characters that all of us will relate to in some way. A page-turner filled with practical lessons that everyone - teachers, students, executives, entrepreneurs, employees, and others in all walks of life - can put to use to improve their cultures, their relationships and their lives.
This item is Non-Returnable
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Details
- ISBN-13: 9780985256609
- ISBN-10: 0985256605
- Publisher: William Leider & Associates
- Publish Date: September 2012
- Dimensions: 9.02 x 5.98 x 0.54 inches
- Shipping Weight: 0.77 pounds
- Page Count: 258
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