{ "item_title" : "Brand Identity", "item_author" : [" Sheldon Leonard "], "item_description" : "★★ Kindle Version is FREE with Purchase of Paperback ★★WARNING: Do not read this if you want your company to stay low key.Your business should have a story to tell.From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out?​Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company.Whether you lead a growing team or are just launching, Brand Identity will deliver a brilliant way to consider product development flow, branding, brand mapping strategy, and business model generation. With a proven, and well-organized process, it will position you to sell more-and at higher prices-giving the customers precisely what they need and juicing your profits.In Brand Identity, you will:Develop your brand's purposeGet people to turn their headsKeep customers on the hookSeal the dealLearn the secret to ensure your brand never falls behind", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/09/070/301/1090703015_b.jpg", "price_data" : { "retail_price" : "9.95", "online_price" : "9.95", "our_price" : "9.95", "club_price" : "9.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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