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"item_title" : "Brand Journalism",
"item_author" : [" Andy Bull "],
"item_description" : "Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.",
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Overview
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.
This item is Non-Returnable
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Details
- ISBN-13: 9780415638098
- ISBN-10: 0415638097
- Publisher: Routledge
- Publish Date: June 2013
- Dimensions: 9.3 x 6.2 x 0.8 inches
- Shipping Weight: 1.23 pounds
- Page Count: 288
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