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Brand Journalism|Andy Bull

Brand Journalism

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Overview

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

This item is Non-Returnable

Details

  • ISBN-13: 9780415638098
  • ISBN-10: 0415638097
  • Publisher: Routledge
  • Publish Date: June 2013
  • Dimensions: 9.3 x 6.2 x 0.8 inches
  • Shipping Weight: 1.23 pounds
  • Page Count: 288

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