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"item_title" : "Brand Management",
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Brand Management : A Strategic Approach
Overview
This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. The book is also supported with a comprehensive glossary and index at the end. This book is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
This item is Non-Returnable
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Details
- ISBN-13: 9781787150577
- ISBN-10: 1787150577
- Publisher: Kruger Brentt Publisher Uk. Ltd.
- Publish Date: January 2023
- Dimensions: 10 x 7 x 0.75 inches
- Shipping Weight: 1.72 pounds
- Page Count: 326
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