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"item_title" : "Brand Mastery Guide",
"item_author" : [" James Seligman "],
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Brand Mastery Guide
Overview
The theory and practice are explained by a well-respected brand expert.
- To brand or not to brand
- Brand evolution
- Brand equity
- Asset Value
- Research
- Design
- Colour logic
- Legals
- Keeping up to date
This item is Non-Returnable
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Details
- ISBN-13: 9798224954087
- ISBN-10: 9798224954087
- Publisher: James Seligman
- Publish Date: January 2024
- Dimensions: 8.5 x 5.5 x 0.33 inches
- Shipping Weight: 0.41 pounds
- Page Count: 142
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