{ "item_title" : "Why Brand Protection Matters", "item_author" : [" L. a. Perkins "], "item_description" : "Unveil the Secrets to Safeguarding Your Business's FutureWhen time is of the essence, ignorance is not bliss-it's a liability. Enter L.A. Perkins, an acclaimed brand protection strategist and top-rated intellectual property attorney ready to arm you with the knowledge that could save your business from costly mistakes and legal nightmares.In Why Brand Protection Matters, Perkins distills over 27 years of legal practice and courtroom litigation experience into a must-have resource for business owners, C-Suite executives, and entrepreneurs alike. With clarity and charisma, she unveils the critical steps necessary to shield your company's most valuable assets and secure exclusive trademark rights in the United States.From the beginning stages of entrepreneurship to the seasoned realms of business ownership, Why Brand Protection Matters illuminates the common pitfalls that can spell disaster for any unprepared business. Inside, you'll learn about:The types of IP protection availableIdentifying your brand assetsNavigating the intricate web of brand protectionMitigating litigation risksApplying for U.S. federal trademark registrationThrough vivid anecdotes and real-world examples, Perkins demonstrates not only her seasoned legal experience but also her passion for business success. With her guidance, you'll gain a profound understanding of the importance of timely action and the transformative power of a legally fortified brand.Don't let uncertainty dictate your destiny; it's time to empower yourself with the knowledge to protect your brand assets and make your business's future bright.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/898/993/9798989932023_b.jpg", "price_data" : { "retail_price" : "29.99", "online_price" : "29.99", "our_price" : "29.99", "club_price" : "29.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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